April 3, 2026 by Reuters
U.S. President Donald Trump issued an executive order on Friday that aims to reinforce the rules of college sports in a bid to restore financial stability and protect the future of college athletics.
about nation.enterprises
nation.enterprises inc. was established in 2025 by Sport Venture Group and a diverse shareholder group including former team members from Goldman Sachs, adidas, TaylorMade, Coca-Cola, Visa and Disney as the investment vehicle for nation.university and nation.academy to integrate the pathway of youth to collegiate sport through a singular multi-sport platform designed to enhance talent development at every level and sector of sport.
We are principals, NOT a private equity company, we license olympic sport brands from collegiate level schools offsetting the school’s expense, compensate them with licensing fees and revenue sharing, and build an affinity toward the school through our youth sport platform.
about nation.university
nation.university is the collegiate licensing arm of nation.enterprises. It plans to license Olympic sports from universities and colleges that are under pressure to cut Olympic sport programs and to generate revenue. How do we do this?
First, we license the the program(s) from the school. Second, we take over the annual budgets saving the schools millions per annum. Third, we pay the school a licensing and revenue share of marketing rights. Fourth, we create a new league and cup model that reduces operating costs and enhances competition. Fifth, we create a new marketing and media platform. Sixth, we connect the collegiate platform, that is now outside the NCAA, with the youth market. Seventh, after year 3 we begin selling sub-licenses to qualified sub-licensees.
about nation.academy
nation.academy is the youth sport arm of nation.enterprises. It plans to develop sport campuses to support nation.university, nation.academy and all their inclusive needs for high quality talent development. How do we do this?
We plan to develop 100+ Acre youth sport campuses that include the required competition and training facilities for both collegiate and youth. The campuses will feature stadiums, arenas and training facilities in line with the best clubs in the world. The campuses will also feature on site sport charter schools to maximize education and training schedules, but will NOT participate in state high school sport leagues. The campuses will also feature 500+ hotel rooms for weekday league and weekend events. Lastly, we may develop multi and single family hosuing.
HOW YOU CAN HELP SAVE COLLEGE SPORTS
University Presidents & Athletic Directors face rising costs, compliance pressure, and program cut risks—learn how strategic partnerships and licensing models can enhance budgets while preserving Olympic sports.
Coaches confront shrinking resources, roster uncertainty, and competitive disruption—discover sustainable models that protect programs, support athletes, and strengthen long-term competitive viability.
Athletes face reduced opportunities, instability, and lost pathways—learn how innovative structures can safeguard Olympic sports, preserve scholarships, and keep competitive dreams alive.
Sponsors and supporters see valued programs at risk—explore partnership models that create impact, shared value, and long-term sustainability for Olympic sports ecosystems. brand partnerships.
olympic sports in the news
Arkansas Athletics discontinuing men’s and women’s tennis programs
The University of Arkansas will discontinue its men’s and women’s tennis programs at the conclusion of the 2026 spring season. “After considerable reflection and thoughtful discussion, we have made the very difficult decision to discontinue our men’s and women’s tennis programs,” Vice Chancellor and Director of Athletics Hunter Yurachek said.
NCAA Considers Five-Year Eligibility Rule, Ending Redshirts
Student-athlete eligibility in college sports is more muddled and legally combative than ever. Changes now under consideration could seek to resolve that.
Trump issues executive order to bolster college sports rules
U.S. President Donald Trump issued an executive order on Friday that aims to reinforce the rules of college sports in a bid to restore financial stability and protect the future of college athletics. Friday’s order directs federal agencies to bolster the effectiveness of key college-sports rules on transferring, eligibility and pay-for-play. It seeks evaluations on whether any violations of such rules render a university unfit for federal grants and contracts.
Univ. of Nebraska football players challenging College Sports Commission for rejected NIL deals
A group of 18 Univ. of Nebraska football players are challenging the College Sports Commission (CSC) over rejected NIL deals, according to Yahoo Sports’ Ross Dellenger. The players “are challenging more than a million dollars of third-party NIL deals rejected” by CSC. “Husch-Blackwell, a national law firm familiar with handling college athletics cases,” has been retained in the case. “Multiple university administrators” tell Dellenger that their athletes are also considering arbitration after rejected NIL contracts.
College Sports Commission CEO says system struggling with volume of ‘manufactured’ NIL deals
The CEO of the College Sports Commission, the new body charged with approving athletes’ outside name, image and likeness (NIL) deals, said Tuesday the organization is running into unexpected challenges due to a surge of school-affiliated deals it believes do not comply with the rules the schools themselves established.
Iowa State terminates women’s gymnastics during season
Iowa State Cyclones made an incredibly difficult decision to suspend their women’s gymnastics season after only four competitions on Feb. 8. Conflicts arose between individual teammates, members of the coaching staff and parents that made it impossible for the team to operate properly. However, several players have reported off the record the systemic issues with the program dating back before 2018 across several atheltic staff and coaches that does not sync with the timeline this was a current player issue but the same issues related to lack of funding of the program as the key issue.
press releases
Sport Venture Group Launches nation.enterprises inc.
Sport Venture Group Launches nation.enterprises inc., Unifying Youth to Collegiate Olympic Sport Pathways.